Massimo Vitali

I was on a shoot recently and although the house was full of incredible art, I came away determined that one day I would be able to own a print (or two) by this man, Massimo Vitali. Born in 1944 in Italy, he studied photography in London and began photographing beaches in 1995. He has since produced some stunning panoramic images of Italian beaches, revealing “the inner conditions and disturbances of normality: its cosmetic fakery, sexual innuendo, commodified leisure, deluded sense of affluence, and rigid conformism” as well as capturing the energy of the dance floor in a series of images of nightclubs and discos. Having been known to hit the beach, as well as the dance floor, and sometimes both at the same time, I find his images have a particular appeal and add a refreshing energy to an interior. Other more well known fans of his work include Elton John, Courtney Cox (whose home is pictured above), Cameron Diaz and Sasha Baron Cohen.